Committee on Directors Chair
Neighborhood: Buena Vista Heights
Gina Falsetto has experience in business development, project management, client service, and corporate communications. She currently serves as Manager of Real Estate at SFMade. Previously she was Senior Vice President and Director at Callan Associates, a financial consulting firm, and before that she was on the sales and marketing team at ShareData. She holds a BA in International Relations from the University of California at Davis. Gina regards trees as magical because of all they do: clean the air, filter water, reduce crime, save energy, provide oxygen, and increase home value — and they’re beautiful to look at. See Gina’s LinkedIn profile.
Neighborhood: Cow Hollow/Pacific Heights
John is a member of the software and media investment team at TPG where he is a director of RCN Communications, Eze Software and a board observer of Greensky Credit. He’s also a Director of the San Francisco Zoo & Gardens. John and his wife Alix moved to San Francisco from London in 2015. They loved the greenery and parks in London, and lamented the relative lack of trees in San Francisco. John discovered FUF while arranging to have a tree planted in front of his home, and joined the board in 2017 to help accelerate the pace of tree planting across San Francisco. He believes that enhanced tree cover helps create a cleaner, safer, more kid-friendly, and generally happier community.
Operations and Finance Committee Chair
Neighborhood: St. Francis Wood
Sean joined FUF’s board in 2014. He is currently a partner with Shasta Ventures, an early-stage venture capital firm based in Menlo Park. As a long-time resident of San Francisco and an outdoor enthusiast, Sean was naturally drawn to FUF and its mission. He is proud of the city he calls home, but is saddened that it is a laggard when it comes to its urban canopy. By joining the FUF board, he hopes to draw support to the cause from other people in the San Francisco technology ecosystem to help make a difference. See Sean’s LinkedIn profile.
Alex is an Interior Architectural Designer. He’s passionate about his neighborhood, which was designated as San Francisco’s Garden District. He and his partner Johnnie moved to the Portola in 2014 and fell in love with the community, history and sunny weather. Alex is also the Board Chair for the Portola Neighborhood Association, a position that enables him to focus on his passion of greening and bringing art to the community. In 2018, Alex accepted the sixth annual “Most Greenified Block” from Friends of the Urban Forest on behalf of the work he and fellow Portola neighborhood residents did to make Silliman and Woolsey streets greener. See Alex’s LinkedIn profile.
Neighborhood: Glen Park
Noah is an operations executive. He previously worked for StubHub, which he helped scale from an early-stage startup to billions in annual sales. Noah loves all manner of outdoor activities, particularly running, cycling, back country skiing, surfing, and rock climbing. He became a FUF board member because of his love for the outdoors and a desire to make meaningful contributions on environmental issues at a local level. He hopes that the urban forest makes it much more compelling for all of us to get outside, walk around, and enjoy our communities. See Noah’s LinkedIn profile.
Neighborhood: Lower Pacific Heights
Kent has lived and practiced law in San Francisco for more than 40 years. He thinks that while the city is obviously a great place to be, one thing that can be improved is how it hits your senses when you walk out the door. He has lived in different parts of the city, and has always felt better somewhere with trees. Kent also feels that the city government has not done as much as it should to prioritize tree planting and maintenance, and that an organization like FUF is essential to make up the shortfall. He is delighted to serve on the Board.
Neighborhood: Inner Sunset
As the Director of Planning and Capital Management for the San Francisco Recreation and Parks Department, Dawn is responsible for the delivery of more than $300 million in capital improvements across San Francisco’s 220 parks and 3,000+ acres. She has developed innovative stakeholder engagement strategies to build consensus and support for park projects; she joined FUF to achieve the same for the city’s urban forest. She has lived in the Bay Area since 1998, and worked for the City of San Francisco since 2002. She has a Master’s in Public Policy from UC Berkeley. See Dawn’s LinkedIn profile.
Lives in: Oakland
Sarah is a sustainability expert with 15+ years working in consulting, nonprofit, and startup environments. She helps the largest companies in the world use business as a force for good, reducing their carbon footprint through strategic near and short-term plans. Sarah joined the FUF board because she has long loved being outside, in both wild and urban places. She holds a BA in Environmental Science from Connecticut College and an MA in Environmental Studies (a self-designed concentration in corporate strategy) from Brown University. See Sarah’s LinkedIn profile.
Neighborhood: North Waterfront
A third-generation Bay Area native, Yvette is sharing in the joy of raising her granddaughter. Her career has been varied, from corporate recruiting on Wall Street to international banking in Los Angeles, corporate HR consulting, marketing for European schools, and running a family commercial property business in Tahiti. While living abroad for 31 years in 7 countries, Yvette has always made volunteering part of her raison d’être. Friends of the Urban Forest focuses on what she cares about most: growing a green and healthy environment for all.
Neighborhood: Clarendon Heights
Dave joined the FUF Board in 2016 because of the importance of growing and protecting the urban forest in a time of climate change. He grew up in Newton, Massachusetts — nicknamed “The Garden City” — and sees trees as the symbol of a healthy community. He graduated with a BA from the University of Vermont, where he studied Political Science and Environmental Studies. Dave has worked at the intersection of public policy, advocacy, and communications for some of the most well-recognized brands in the technology industry. He is currently the Head of Global Product Marketing for Trust, Safety, and Identity at Twitter. See Dave’s LinkedIn profile.
Neighborhood: Pacific Heights
Joyce is the director of conservation programs and corporate engagements at the Wildlife Conservation Network. She helps steer the growth strategy of WCN’s portfolio of field investments, while also executing impactful cause marketing partnerships to benefit animals and the bottom line. Joyce was once a corporate deal attorney in Silicon Valley, and has a law degree from the University of Pennsylvania and a Master’s of Environmental Management from Duke University. She has lived in the Bay Area for over 20 years and in San Francisco since 2009, and believes deeply in FUF’s mission. She loves hiking in the Presidio with her dog and backpacking trips. See Joyce’s LinkedIn profile.