Jon became a FUF Board member to utilize his skills and relationships in the City to help support and promote sustainability and improve the health of the urban forest. He has worked in various finance and operations roles at Recology, including Corporate Director of Finance and General Manager of Recology Sunset Scavenger, and worked for a transit agency prior to that. He is passionate about greening San Francisco, and believes that care and development of the urban forest is a visible, tangible way to do so. See Jon’s LinkedIn profile.
Committee on Directors Chair
Neighborhood: Noe Valley
Doug joined FUF for his first tree planting in the early 90’s and has been a fan ever since. He has been with Wells Fargo for 15 years and currently leads the strategic direction of the Small Business Segment. Having received his BS from University of Tennessee, where there is plenty of green, he believes there is a great value in the trees and foliage of San Francisco and enjoys helping bring the FUF vision to life. In addition to his work with FUF, he serves on the community advisory board for the AIDS Health Project. See Doug’s LinkedIn profile.
Neighborhood: Buena Vista Heights
Gina Falsetto has experience in business development, project management, client service, and corporate communications. She currently serves as Manager of Real Estate at SFMade. Previously she was Senior Vice President and Director at Callan Associates, a financial consulting firm, and before that she was on the sales and marketing team at ShareData. She holds a BA in International Relations from the University of California at Davis. Gina regards trees as magical because of all they do: clean the air, filter water, reduce crime, save energy, provide oxygen, and increase home value — and they’re beautiful to look at. See Gina’s LinkedIn profile.
Development Committee Chair
John has admired FUF’s work for many years, and believes it serves a critical need for beautifying San Francisco’s urban landscape. John has been a real estate broker for 13 years, and as such he is in a unique position to promote FUF to new homeowners and the local real estate community. As an avid gardener, he believes that trees and sidewalk gardens contribute greatly to the quality of life in an urban environment, prevent unnecessary water runoff into the sewers, and increase the oxygen flow amidst the pollutants found in the City. See John’s LinkedIn profile.
Neighborhood: St. Francis Wood
Sean joined FUF’s board in 2014. He is currently a partner with Shasta Ventures, an early-stage venture capital firm based in Menlo Park. As a long-time resident of San Francisco and an outdoor enthusiast, Sean was naturally drawn to FUF and its mission. He is proud of the city he calls home, but is saddened that it is a laggard when it comes to its urban canopy. By joining the FUF board, he hopes to draw support to the cause from other people in the San Francisco technology ecosystem to help make a difference. See Sean’s LinkedIn profile.
Operations and Finance Committee Chair
Neighborhood: Glen Park
Noah is an operations executive. He previously worked for StubHub, which he helped scale from an early-stage startup to billions in annual sales. Noah loves all manner of outdoor activities, particularly running, cycling, back country skiing, surfing, and rock climbing. He became a FUF board member because of his love for the outdoors and a desire to make meaningful contributions on environmental issues at a local level. He hopes that the urban forest makes it much more compelling for all of us to get outside, walk around, and enjoy our communities. See Noah’s LinkedIn profile.
Neighborhood: Lower Pacific Heights
Kent has lived and practiced law in San Francisco for more than 40 years. He thinks that while the city is obviously a great place to be, one thing that can be improved is how it hits your senses when you walk out the door. He has lived in different parts of the city, and has always felt better somewhere with trees. Kent also feels that the city government has not done as much as it should to prioritize tree planting and maintenance, and that an organization like FUF is essential to make up the shortfall. He is delighted to serve on the Board.
Neighborhood: Inner Sunset
As the Director of Planning and Capital Management for the San Francisco Recreation and Parks Department, Dawn is responsible for the delivery of more than $300 million in capital improvements across San Francisco’s 220 parks and 3,000+ acres. She has developed innovative stakeholder engagement strategies to build consensus and support for park projects; she joined FUF to achieve the same for the city’s urban forest. She has lived in the Bay Area since 1998, and worked for the City of San Francisco since 2002. She has a Master’s in Public Policy from UC Berkeley. See Dawn’s LinkedIn profile.
Prior to arriving in San Francisco in 1998, Kerry lived in a tree-filled community in Southern California where she enjoyed a lot of outdoor time while getting her degree in environmental studies. Since she pursued a career in marketing instead of joining Greenpeace, she was excited to reignite her passion for the environment by joining FUF in 2012. Kerry thinks trees make people happy and there aren’t enough of them in San Francisco, so she puts her marketing skills to good use by creating advocates for new and better urban forest policy and encouraging volunteers to plant trees and sidewalk gardens. See Kerry’s LinkedIn profile.
Neighborhood: Clarendon Heights
Dave joined the FUF Board in 2016 because of the importance of growing and protecting the urban forest in a time of climate change. He grew up in Newton, Massachusetts — nicknamed “The Garden City” — and sees trees as the symbol of a healthy community. He graduated with a BA from the University of Vermont, where he studied Political Science and Environmental Studies. Dave has worked at the intersection of public policy, advocacy, and communications for some of the most well-recognized brands in the technology industry. He is currently the Head of Global Product Marketing for Trust, Safety, and Identity at Twitter. See Dave’s LinkedIn profile.
Policy Committee Chair
Neighborhood: Outer Sunset
Laura is a champion of environmental policy and has been fighting the good fight for the last eight years at SPUR. She is currently the Sustainable Development Policy Director, promoting good planning and good government in San Francisco and the Bay Area. Laura is deeply involved in city politics and has served as Mayoral appointee on several city task forces and succeeded in the adoption of a climate change amendment to the San Francisco Bay Plan. In addition to her role as a FUF Board Member, she serves on the board of Green Infrastructure Foundation and as Advisory Council Member of the Bay Area Air Quality Management District. See Laura’s LinkedIn profile.
Neighborhood: Mission Terrace
Patricia is CEO of Make-A-Wish Greater Bay Area and is responsible for leading the overall direction of the organization. The Greater Bay Area chapter — one of the largest nationwide — grants over 340 wishes per year for children in northern California. Patricia took her most rewarding role to date in 1998 when the organization had 4 employees and a $1.6 million budget. Today she manages a staff of 28, 550+ volunteers and a budget of nearly $8 million. Previously, Patricia held leadership roles at WHRO, KQED, and an environmental museum. She is a long-time San Francisco resident and serves on her neighborhood improvement association. See Patricia’s LinkedIn profile.